Rivian x KROFT — Merchandising solutions for the new charging outposts
Great commercial spaces don’t just function — they communicate. Our collaboration with Rivian brings that idea to life through a modern, minimal approach to visual merchandising, using ceiling-mounted clothing racks at Rivian charging outposts to transform utility into experience. By elevating merchandise into clean ceiling displays, these clothing displays become part of a broader visual merchandising strategy — one that keeps floors open, products visible, and the brand front and center.
As ceiling mounted store fixtures, hanging clothing racks offer a refined, space-saving way to showcase apparel in high-traffic commercial environments, proving that a well-designed clothing rack can be as intentional and forward-thinking as the brand it represents.
Car manufacturer Rivian is setting out to change the landscape for electric vehicle charging with their new charging outposts. These impressive locations offer much more than just power for your vehicle. They are a hub for people to stop off along whatever journey they are on and we are proud to be included as part of their merchandising strategy.
Each new location has started with our hanging clothing racks but future locations will include other custom clothing and merchandise fixtures for their own merchandise. See below for images from both the Yosemite and Joshua Tree charging outposts.
Head on over to view our standard clothing racks or get in touch with us to design a custom solution for displaying your merch.
